Improving the shopping experience for their customers and the management of physical and virtual shops.

A critical aspect for retailers is to bring their customer's closer, therefore, a friendly, simple and safe buying experience is vital. This can be accomplished with solutions that support back-office operations, including onsite support services for the IT platform (Field Services) and remote support services (Service Desk). In addition, monitoring, hosting, Datacenter and Cloud administration services can add value by enabling new businesses to be implemented with faster time-to-market, by improving aspects of the current business and by providing increased reliability. At present, information technology is essential to improving the strategic aspects of physical and virtual shopping.