The five business innovations that will boost your company to success

The ability to innovate in the business sector is synonymous with competitiveness.

Likely, a business constantly at the forefront of technological advances and adapting them to its reality will increase its conversion rates and improve its internal processes. As a result, productivity and efficiency will increase.

Technology is a constantly evolving reality, no matter how small or large the change may be.

We present five business innovations that will allow you to improve your customer's experience more quickly:

1. SuperApps
   

The purpose of a super-app is to provide a single location for storing various services. Furthermore, it is a platform that supports several commonly used application services, such as messaging and payment processing.

According to the Inter-American Development Bank, a super-app is similar to a Swiss army knife with many tools that can be used or removed according to the user's requirements.

As the super-app concept expands, it now encompasses a wide range of desktop and mobile business experiences, including workflow, collaboration, and messaging.

2. Hyper Precise Location
   

It allows for a more personalized experience in physical stores, mainly due to the ultra-precise location.

Precision and accuracy of positioning tools contribute to the reliability of data.

Services based on this type of location can offer users a completely customized experience. The current GPS technology provides an accuracy of five to ten meters, while the upcoming hyper-precise system will give an accuracy of just a few millimeters.

3. Low-code
   

While low code has existed for a few years, technological innovation still has much to offer. As a result, the tool allows the customization of evolved applications.

The tool provides valuable business support since several platforms are available for creating applications that integrate into large companies' ecosystems.

A standard code approach can reduce development costs by accelerating application development by minimizing person-hours.

4. Applied Artificial Intelligence

Many areas of a company can benefit from artificial intelligence. The following are some examples of the benefits this technology can bring to a business:

-        Automation: Enhances efficiency and reduces costs. With AI, you can eliminate hours of manual data processing and present it on dashboards instead.

-        Customer service: Chatbots and virtual agents enable AI to optimize consumer service and resolve queries efficiently.

-        Personalization: Through the analysis generated by customer consumption patterns, we strive to provide them with an experience tailored to their interests and requirements.

5. Immersive customer experience
   

An experience of this type requires art, science, and technology. As such, immersive experiences suit various industries and contexts, such as showcasing products and holding events.

Immersive advertising refers to strategies designed to maximize user involvement in an advertisement.

The main focus of this experience is making the viewer a protagonist of the story through a hybrid dynamic or web advertisement.

As SONDA, we are committed to promoting innovation and developing technological solutions that meet the highest standards of excellence. It enables us to meet organizations' and societies' ever-increasing objectives and challenges. It facilitates and leads digital transformation that promotes and enhances operations and improves people's quality of life.

Did you know..? 

CCS Insight 2023 predicts business collaboration tools will incorporate immersive spaces by 2024 to replicate and improve the corporate experience.